May 2024

Welcome to Plume IQ - our reveal of data-driven intelligence and consumer insights from 3 billion connected devices and 60 million locations, managed by Plume’s cloud platform. The data below is from a sample of our locations.

What a Ride

Plume IQ

May was National Bike Month in the United States and we hope you have enjoyed some time out on the roads, trails, paths, and mountain passes. Shout out to all the cyclists training for the #PlumeStrong Cycling Challenge (read more about that below).

As we approach the second half of the year, Plume IQ is checking in on the indoor cyclists to see if they have been keeping up on their New Year’s resolutions based on fitness bike and training device usage.

To better manage networks, Plume connectivity includes device identification. Analyzing the data transmitted by fitness bikes - such as Pelotons - in the U.S., in locations with Plume, we saw an off week in early February where usage hit it a 16% low when compared to the first week of the year. Besides that, cycling usage actually grew fairly steadily from the start of the year and peaked just recently at the end of March - a data increase of almost 135%. Seems people caught the workout bug as they hit their goals.

Fitness training devices, such as Tonal and Mirror, saw similar usage patterns. Usage valleyed at the same time as bikes in early February and grew to peak during the same week in March at nearly 120% higher data transmission than the first week of January.

Average consumption per device

We love to see everyone crushing those New Year’s resolutions whether you’re riding inside or out on the streets, roads, trails, paths, or mountain passes.

The technology used to analyze device data is vital to successfully operating a managed network. Advance Device Typing (ADT) enables a network to act intelligently by learning, categorizing, and adapting to the different demands of devices. ADT is how a WiFi network can tell the difference between a Peloton, a NordicTrack, or an iPhone.

ADT is one of the ways that a managed network can use intelligence to effectively provide an ideal experience. More than just identifying the device, ADT makes sure that a device gets the appropriate amount of bandwidth or is correctly switched from different network access points. Plume IQ will continue to examine how devices are utilized and show how properly managed networks benefit the end user experience. Until then, enjoy the ride.

NOS Case Study

Unlocking Potential: NOS Empowers Small Business Owners with WorkPass®

As Portugal's leading entertainment and communications provider, NOS connects businesses and homes through cutting-edge fixed and mobile solutions. However, ensuring a seamless WiFi experience for small
and medium-sized businesses (SMBs) posed a challenge because existing enterprise solutions were too complex and expensive. NOS needed a solution that would ensure security, exceptional connectivity, easy implementation, and improvement in user experience. Read how NOS introduced WorkPass and raised their ARPU, SMB customers, and NPS in a little over a year.

Unlocking Potential: NOS Empowers Small Business Owners with WorkPass®

OpenSync Lite

OpenSync is a streamlined version of OpenSync designed to rapidly connect in-field consumer premise equipment (CPE) with more limited capabilities to the Plume cloud, enabling Plume services. It allows CSPs to access all functionalities of the Haystack suite and to provide subscribers with essential features of the HomePass app.

Learn more about OpenSync Lite here.


Do you want to ride with the best cyclist in the world? All for a good cause?

Recent winner of the Giro d’Italia, and two-time Tour de France champion Tadej Pogačar, will be joining the #PlumeStrong team and our #PlumeStrong Ambassadors for the 2024 #PlumeStrong Cycling Challenge. He will ride with us during Stage 1 from Zurich to Klosters Platz in Switzerland on Monday, September 2, 2024.

For details on how to join the ride please click here.