For Service Providers
Leverage business intelligence to drive tangible growth
CSPs may have plenty of data, but they lack insight into who customers are and how to cater to them. Harvest provides data-driven network insights and campaign automation software that gives CSPs marketing intelligence they can leverage in support of their business without draining their resources.
Harvest offers a tool to pinpoint and target the right customer at the right time—two steps that can be essential in scaling business.
Level up your customer insights with Harvest
Optimize marketing performance
Segmentation features include detailed subscriber profiles that allow you to create highly personalized and targeted marketing campaigns based on customer demographics, devices, and utilization.
Increase competitive advantage
Intelligently interact with your customers and tailor your marketing strategies and differentiating services to meet business objectives.
Leverage trends and increase customer lifetime value
Access consumer, competitive, and channel insights to help you analyze customer trends, measure growth, and strengthen subscriber retention.
A suite of tools to unlock insightful data
Produces customized targets for cohort-based sales and personalized marketing campaigns based on subscriber profiles that detail adoption rates, brand affinities, device usage, and tenure for robust user insights.
Upsell, cross-sell, engagement, and lead-generation engines help you intelligently interact with your customers through our Campaign Delivery tool. Multichannel messaging and user engagement is designed to reach your audience in the right place at the right time with polished, engaging marketing materials.
Our Business Analytics tool allows you to analyze customer trends, measure growth, and monitor network churn results. Audience Indices provide an in-depth look at who’s actually on your network and, more helpfully, who is not, while Device Trends analyzes application usage and adoption, as well as market shares and composite consumer scores.
Gives you intelligence on locations with a high risk of churn. Access to insights-driven factors helps you make decisions about subscriber retention while integration with your workflow tools may allow you to combat churn.
Let’s get you game-changing insights
How to use data to reduce churn: a guide for Communications Service Providers
JT uses smart WiFi to create a new in-home connectivity subscription-based revenue stream
Go-to-Market Strategies: A Guide for CSPs
The smart home evolution: How Service Providers can benefit from the data generated by Plume's network of 41 million homes