Every September from 2021 to 2024, the #PlumeStrong Cycling Challenge has united riders for five days of cycling through the Alps and valleys. Covering thousands of kilometers together, we’ve built camaraderie, pushed our limits, and embraced the spirit of the challenge year after year.
During our first-ever #PlumeStrong Cycling Challenge in 2021, only Plume employees took on the journey from our Zurich office to Ljubljana. The goal was simple: ride together, have fun, and raise money for a good cause. The funds went to the Friends of Youth Association in Slovenia, providing 45 bikes and helmets to children from socially endangered backgrounds, while the rest supported the Ron Brown Scholar Program.
route from Zurich to Ljubljana
of cycling
Plume employees participated
raised and donated to charity
In 2022, #PSCC22 grew even bigger, raising €251,000 and partnering with Street Child and Tadej Pogačar to support children’s education worldwide. Tadej joined Plumians and partners for Stage 1 of the ride in Switzerland, helping inspire young people to chase their dreams. Plume and Tadej also auctioned a signed replica of his 2020 Tour de France-winning bike, with all proceeds supporting educational initiatives in Ukraine and Moldova. Through our partnership with Street Child, Plume became a founding partner of Inclusive Learning Hubs in Moldova and the organization’s first technology partner in Ukraine which equips learning hubs with essential tech resources to help promote access to education.
cycled over 5 days
of elevation
riders participated
raised and donated to charity
“It fits into my nature, cycling and raising money,” he says. “So for me, these kinds of events are really nice … just taking a small part in the challenge.”
— Tadej Pogačar, about participating in #PSCC
In 2023, #PSCC23 reached new heights, surpassing its fundraising goal and raising €550,000 to support children affected by the Turkey-Syria earthquake. Partnering once again with Street Child, we committed these funds to building a high school in one of the hardest-hit areas in Turkey, seeking to providing students with a safe space to learn. World champion cyclist, Tadej Pogačar joined us once again for the ride.
cycled over 5 days
of elevation
riders participated
raised and donated to charity
And 2024, #PSCC24 achieved a new milestones, raising over €637,000 to support global education and community initiatives. Continuing our partnership with Street Child, these funds provided crucial resources for children affected by conflict and crises. Once again, we rode alongside partners, customers, and investors, making this our biggest and most impactful #PlumeStrong Cycling Challenge yet.
cycled over 5 days
of elevation
riders participated
raised and donated to charity
A huge thank you to all our riders, partners, donors, and supporters who have been part of the #PlumeStrong Cycling Challenge over the years. Your dedication, generosity, and belief in our mission have helped turn each challenge into something bigger than just a ride.