By Claus Hetting, WiFi NOW CEO & Chairman
With a new CEO at the helm, what changes can the broadband industry expect from home Wi-Fi optimisation pioneer Plume? Dan Herscovici says he is streamlining and reinforcing Plume’s core value proposition: Helping home broadband ISPs towards better results by delivering amazing customer experiences. ISP operational tools will be Plume’s other core product segment. Meanwhile he is ending Plume’s consumer-facing business.
A new CEO often ushers in a significant change in corporate strategy – and sometimes even in values – but in this case, Plume’s Dan Herscovici says he’s simply realigning and refocusing Plume on what the company already does best: Delivering the best possible connectivity experience within the home. He says Plume is a unique position based on the company’s tremendous achievements since inception.