Announcing #PlumeStrong Cycling Challenge 2024 which will take place from 2–6 September 2024.
Donate
The 2024 route
#PSCC23 took riders from Zurich, Switzerland to Nice, France. We covered a distance of 774.4 km with 13,746 m of elevation gain over the course of five days. We were excited to partner once again with Tour de France winner Tadej Pogačar on this beautiful, yet challenging ride.
Once again for #PSCC24, we plan to go above and beyond, pushing our riders to their absolute limits.
#PlumeStrong and the Cycling Challenge History
#PlumeStrong began during the early days of the pandemic as an action-oriented initiative.
In March of 2020, when there was uncertainty and fear around Covid-19, we created an internal challenge—“Go the Distance for Social Distance”—to help stay physically and mentally healthy. This was both our primary defense against the virus and our social responsibility contribution. Over a 2-week period, 62 Plumians moved almost 5.000 km on foot, rode over 5.000 km on bikes, and recorded over 880 active days (with 30+ min of activity).
In April of 2020 we held a second internal contest and doubled down on our commitment to staying healthy via our “eat-sleep-exercise-repeat to beat covid” meme. We officially formed the #PlumeStrong initiative along with its initial steering committee represented by the winners of
the second contest. Through this first #PlumeStrong contest, we pledged one Plume HomePass subscription per 60+ minutes of activity recorded to a family in need, resulting in over 1.000 HomePass subscription pledges.
Today, we serve our global community through the #PlumeStrong initiative—our social impact balance sheet— committed to making a material impact across five pillars:
After the success of our #PSCC21 ride, we came back with our #PSCC22 and #PSCC23 editions - with each ride proving more challenging for our riders.
We did not only push our riders to be stronger, but we also increased our fundraising goals and we managed to surpass them, raising over €550,000 to provide much-needed educational support for children affected by the Turkey-Syria earthquake Through the support of our riders, partners, and all of our generous donors#PlumeStrong is building a school in one of the most impacted regions in the area.
Health & Wellness
Education & Equality
Efficiency & Sustainability
Science & Technology
Security & Privacy
We continue to support our communities, as part of the Plume Strong initiative. Here is a look back at some of the ways we have supported those in need.
In the United States, we donated almost €30,000 to the #PlumeStrong scholarship fund via the Ron Brown Scholar Program, to help raise high-achieving young people and leaders to impact their communities.
In Slovenia, we donated 45 bicycles, bicycle helmets, and chains to the Friends of the Youth Association of Slovenia—the biggest and oldest non-profit organization in Slovenia—at an event hosted by the President of the State, Mr. Borut Pahor.
Our 2024 partners
Watch the video
The #PSCC23 wrap up video
We are so grateful for all of our amazing partners for supporting this incredible ride. Together, we will make #PSCC24 a success!
The breakdown
This year’s #PlumeStrong Cycling Challenge will test the endurance of our bikers, as they make their way through the majestic landscapes from Zurich, Switzerland to Nice, France.
778
Route distance
km
Route Elevation
15,370
m
Cumulative Elevation
358,955
m
Cumulative distance
24,412
km
Equivalent of climbing Mt. Everest 41 times
PROJECTED riding time
Equivalent of riding 46 days
41
hrs
, 56
min
#PSCC24 | #PSCC24 route | Partnerships | Tadej Pogačar | Our partners | #PSCC23 Recap | History & Impact
Reach out to Jasna Mihelj Coustaury at jasna@plume.com to become a corporate or individual partner, or register to ride.
There are many ways you can participate in the #PSCC23 as a partner this year!
Corporate partnership tiers
We have a lot in common with Tadej. We both have Slovenian roots—Plume’s European headquarters is in Slovenia and a significant number of Plumians live and work in the country. Tadej cares deeply about supporting young people and making their dreams come true and like Tadej, Plume is young and committed to making a big impact across the globe. Tadej Pogačar continued his support of #PSCC23, while also running his own foundation - the Tadej Pogačar Cancer Research Foundation.
Once again, we have partnered with
two-time Tour de France winner Tadej Pogačar. Tadej is an incredible athlete, who at the age of 21 won the Tour de France in 2020, and then again in 2021. He competed in the 2022 Tour de France, winning three stages of the race, coming through with an impressive second-place overall and winner of the White Jersey for the fastest rider under the age of 25. Tadej claimed his 10th overall stage win on Thursday, July 20 in the 2023 Tour de France.
Meet Tadej Pogačar
Diamond
Read more here
Plume’s charity partner for #PSCC22 and #PSCC23 was Street Child. Plume was the founding partner of Inclusive Learning Hubs in Moldova. Inclusive Learning Hubs provide safe spaces for Ukrainian refugee children and Moldovan children to learn, play, build friendships, and have a sense of normalcy despite the challenging circumstances of war. Thanks to #PSCC22, Street Child was able to run a six-month pilot program for Ukrainian refugees who could not return to school in person. Plume also became Street Child’s first technology partner in Ukraine.
We equipped children’s Inclusive Learning Hubs in Ukraine and Moldova with technology resources, including internet subscriptions, routers, and devices.
#PlumeStrong
€100.000
(1 available)
Includes 5 participant spots in all 5 stages.
Recognition on plume.com and via social media.
Partner logo on #PSCC23 bib.
Exclusively partner branded King of the Mountains jerseys for every stage and for the overall KoM, partner branding at the closing ceremony and AMA session with Tadej Pogačar.
Partner branding at the closing ceremony.
Partner logo on #PSCC23 bib.
Recognition on plume.com and via social media.
Includes 4 participant spots in all 5 stages.
€75.000
(2 available)
Platinum
Partner branding at the closing ceremony.
Partner logo on #PSCC23 bib.
Recognition on plume.com and via social media.
Includes 3 participant spots in all 5 stages.
€50.000
(3 available)
Gold
Recognition on plume.com and via social media.
Includes 2 participant spots in all 5 stages.
€25.000
Silver
Recognition on plume.com and via social media.
Includes 1 participant spot in all 5 stages.
€12.500
Bronze
Individual partnership tier
This year we will also be offering the possibility to join #PSCC23 without selecting a Partnership Tier and sponsoring as an individual rider.
€10.000 for all 5 stages
€2.500 per stage 1, 2, 3 or 4
Slipstream:
€3.500 for stage 5
TorTour Ultracycling is offering a special cross promotion with #PSCC23, by giving a 15% discount to any rider from #PSCC23 to participate in TorTour - the largest multi-day non-stop ultracycling event in the world. The perfect race to challenge yourself before #PSCC23!
If you are a TorTour Rider and you want to join #PSCC23 as an Individual Rider, Plume Strong will give you 10% off your registration (please note that this discount is not applicable when selecting to ride Stage 5 only).
When you sign up for TorTour please select #PlumeStrong as your chosen charity!
Additional Benefit Opportunity for all #PSCC23 riders!
Register now
SOLD
Pledge a rider
8 September 2023
7 September 2023
6 September 2023
5 September 2023
#PSCC23 Stage 1
Team Effort
In Line
Speed Limit?
Lake View
The #PSC23 Team
4 September 2023
Stage 1
Daily Recap
#PSCC23 Stage 2
Cycling Partners
Ahead of the Pack
Follow the Leader
#PSCC23 Day 2
Ride Through Town
#PSCC23 Stage 3
Teamwork makes the dream work
The chase is on
Pushing harder to go further
Empowering the Team
We see you!
#PSCC23 Stage 4
Remaining focused on the goal
Overhead view through the mountain
Comparing notes and motivating each other
The initial climb sets the stage for the day
King of the mountain Stage 3 enjoying the ride
#PSCC23 Stage 5
Even heroes need to refuel
This community is strong
Finding motivation in your hero
Riding with Pogi
Time to push
Ask Me Anything
Watch the video
The post-ride AMA with Tadej Pogačar
Equivalent of climbing Mt. Everest 36 times
Cumulative Elevation (ALL RIDERS)
m
325,017
TOTAL Route Elevation
13,746
m
Cumulative distance (ALL RIDERS)
km
19,090
TOTAL Route distance
774.4
km
We wanted to share some key stats from #PSCC23 for the Plumian riders to illustrate their herculean achievements.
The breakdown
The equivalent of cycling nearly halfway around the world
Read the press release
Read more
Thanks to everyone who donated, participated, and gave their support. Our riders climbed arduous mountain passes—including one day with two-time Tour de France winner Tadej Pogačar—and have raised over €550,000 so far to support children affected by the devastating Turkey-Syria earthquake. Take a look at our recap video.
Our ride in 2023 was a resounding success.
#PSCC23 Recap
Cumulative riding time (ALL RIDERS)
The equivalent of riding 35 days, 9 hours and 57 minutes
849
hrs
, 57
min
Start: Zurich, Switzerland
Finish: Venice, Italy
Distance: 824 km
Elevation gain: 15,200 m
Join us for another #PlumeStrong Cycling Challenge (#PSCC) as we aim to raise €1,000,000 to fund PlumeStrong projects around the world. #PlumeStrong is much more than just a bike ride. With every donation we are able to help communities, families and children in need. Even if you can’t cycle - there are so many ways to be a part of our team! We can’t do it without you!
If you are cycling with us in September, the #PSCC24 route will start in Zurich, Switzerland and take riders through the Alps and Dolomites to Venice, Italy. Two-time Tour de France winner Tadej Pogačar will be joining us again this year as we tackle famous mountain passes including Passo Pordoi, Passo Falzarego and Passo Zoncolan.
See you at #PSCC24
Corporate Partnerships
€4,000 for all 5 stages with a commitment to raise €4,000 REGISTER NOW HERE!
€2,000 per daily stage with a commitment to raise €2,000 REGISTER NOW HERE!
Individual Partnerships
Slipstream Regular price
€100,000
(1 available)
Includes 5 participant spots in all 5 stages; recognition on the #PlumeStrong website and social media, partner logo on the #PSCC24 bib and on all the supporting vehicles, exclusive partner branded King of the Mountains (KoM) jerseys for every stage, and the overall KoM, partner branding at the closing ceremony, and AMA session with Tadej Pogačar.
Diamond
Platinum
€75,000
(2 available)
Includes 4 participant spots in all 5 stages, recognition on the #PlumeStrong website and social media, partner logo on #PSCC24 bib, on the supporting vehicles, and partner branding at the closing ceremony.
Gold
€50,000
(2 available)
Includes 3 participant spots in all 5 stages, recognition on the #PlumeStrong website and social media, partner logo on #PSCC24 bib, on the supporting vehicles, and partner branding at the closing ceremony.
Silver
€25,000
(3 tiers available)
Includes 2 participant spots in all 5 stages, recognition on the #PlumeStrong website and social media.
Bronze
€12,500
(3 tiers available)
Includes 1 participant spot in all 5 stages, recognition on the #PlumeStrong website and social media.
#PSCC24 route
5 days - 824 km - 15,200 m
September 2 - 6, 2024
Stage 2
Stage 3
Stage 4
Stage 5
For partnership inquiries and details, please contact Jasna, GM Europe at jasna@plume.com.
Platinum
€75,000
(2 available)
Includes 4 participant spots in all 5 stages, recognition on the #PlumeStrong website and social media, partner logo on #PSCC24 bib, on the supporting vehicles, and partner branding at the closing ceremony.
Gold
€50,000
(2 available)
Includes 3 participant spots in all 5 stages, recognition on the #PlumeStrong website and social media, partner logo on #PSCC24 bib, on the supporting vehicles, and partner branding at the closing ceremony.
Silver
€25,000
Includes 2 participant spots in all 5 stages, recognition on the #PlumeStrong website and social media.
Bronze
€12,500
Includes 1 participant spot in all 5 stages, recognition on the #PlumeStrong website and social media.
For partnership inquiries and details, please contact Jasna at jasna@plume.com.
REGISTER HERE NOW!
REGISTER HERE NOW!
SUPPORT OUR RIDERS HERE!
distance
elevation gain
166.98 km
3,809 m
distance
elevation gain
148.12 km
3,370 m
distance
elevation gain
173.18 km
3,261 m
distance
elevation gain
170.60 km
2,264 m
5 days - 824 km - 15,200 m
#PSCC24
distance
elevation gain
170.60 km
2,264 m
September 6
San Daniele - Venice
distance
elevation gain
173.18 km
3,261 m
September 5
Cortina - San Daniele
distance
elevation gain
148.12 km
3,370 m
September 4
Merano - Cortina
September 3
Klosters Platz - Merano
distance
elevation gain
165.32 km
2,491 m
September 2
Zurich - Klosters Platz
distance
elevation gain
166.98 km
3,809 m
September 6
San Daniele - Venice
5
STAGE
September 5
Cortina - San Daniele
4
STAGE
September 4
Merano - Cortina
3
STAGE
September 3
Klosters Platz - Merano
2
STAGE
September 2
Zurich - Klosters Platz
1
STAGE
distance
elevation gain
165.32 km
2,491 m
distance
elevation gain
166.98 km
3,809 m
distance
elevation gain
148.12 km
3,370 m
distance
elevation gain
173.18 km
3,261 m
distance
elevation gain
170.60 km
2,264 m
Also, this year we will also offer the possibility to join #PSCC24 without choosing a Partnership and sponsoring as an individual rider.
For partnership inquiries and details, please contact Jasna, GM Europe at jasna@plume.com.
SUPPORT OUR RIDERS HERE!
Our 2024 suppliers
Our 2024 suppliers
Read more
Silver
Slipstream regular price